About Suelta La Barra: A project born from a passion for sports.
Our story
The Suelta La Barra project began as a personal initiative in April 2020, during the pandemic lockdown. With the intention of entertaining and connecting the kitesurfing community, the Instagram account @sueltalabarra was created. What started as a fun page soon transformed into a movement and a strong community, fueled by exponential growth.
This impact, coupled with constant interaction with thousands of followers, led us to create an online store to offer a more comprehensive service. Suelta La Barra is not just an e-commerce site; it's an extension of a community that seeks a lifestyle, quality products, and a genuine connection to the culture of water and snow sports.
The heart of the project is our community. The figures demonstrate the reach and influence we have achieved, which translates into tangible value for our partners and clients:
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Social Media Reach: We have a community of over 69,500 followers across platforms such as Instagram, TikTok, and YouTube.
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Massive Visibility: On Instagram alone, our account has over 48,600 followers and our web visibility has reached more than 2 million monthly impressions , generating direct traffic to our online store.
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The largest Spanish-language blog about wind sports with over 4,000 monthly visits.
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Engagement: Our social media strategy allows us to generate more than 15,000 likes per week , ensuring an active and engaged audience.
At Suelta La Barra, you'll find a carefully curated selection of products that reflect our passion for board and wind sports.
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Kitesurfing and Wingfoil Equipment: After negotiations with leading brands in the sector, we offer high-quality equipment with the best European warranties. Plus, the exclusiveSLB WARRANTY.
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Casual Clothing and Accessories: We have a variety of sweatshirts, t-shirts, caps and glasses with our own designs, perfect for the surfer and sporty lifestyle.
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Specialized Sections: We have expanded our offering to include a blog with community news and sections dedicated to other sports such as paddle surfing by Palosurf and snowboarding by Xtreme , with the support of expert partners in each discipline.
Looking to the future: The Suelta La Barra project is growing rapidly, and we are committed to continuing to seek out new products, partners, and suppliers who share our vision of offering quality and fun. We want to continue building this story with you.
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